CAR SHARING AND MOBILITY MANAGEMENT: FACING NEW CHALLENGES WITH TECHNOLOGY AND INNOVATIVE BUSINESS PLANNING Conrad Wagner, Consulting Manager Strategy & Development at Mobility CarSharing Switzerland

Introduction During this century several transportation modes, including transit, personal automobiles, and airplanes, have competed for market share. Despite this competition, the personal vehicle has become the dominant form of mobility in many countries throughout Europe and North America. In turn, public transit has found it increasingly difficult to attract and retain passengers. This paper describes an important movement towards new “Mobility Management” in which competition no longer favors a particular mode. Rather, this new mobility framework could be used to increase the demand for multimodal transportation by linking new transportation business models and incentives (e.g., convenience and cost savings) with advanced technologies (e.g., cell phones and contactless smart cards that can facilitate intermodal transfers and payment). In the future, the integration of collective and private transportation modes could lead to energy savings and a more sustainable approach to mobility.